Strategic messaging and landing page copywriting for a telemedicine product. Campaign involved persona development, targeting, email automation and social (paid and organic).
Problem: A clunky enrollment process frequently frustrated users searching for pricing information.
Solution: A low barrier, interactive “price estimator.” Landing page copy is designed to simplify a wide variety of products as well common product misconceptions.
Growing up in Columbia, Maryland, Josh McPhearson is one of eight children. With six brothers and one sister, life on team McPhearson is anything but ordinary. *Won first place in the Fred Stabley Sr. Writing Contest, in the District 2 story with video category.
In his first official visit back to Happy Valley, I sat down with former NFL head coach Bill O'Brien for an exclusive interview.
I sat down with Emmy award winning actor/comedian Keegan Michael-Key to talk about his visit to Penn State as a guest coach for the spring game.
The first of an annual comprehensive Penn State athletics Black History Month campaign, strategically developed to share the stories of student-athletes and coaches who have shaped Nittany Lion history.
Penn State athletics proudly represents at the annual IFC/Panhellenic Dance Marathon (THON). Annual campaign coverage includes planning and strategy for content from the Bryce Jordan Center and beyond.
In fifth grade, Jason Cabinda and his mother drafted a contract. Unlike most written contracts, this one doesn't have any signatures. It doesn't need them either.
A leader. A fighter. An ambassador. All describe Adam Taliaferro, who has more than overcome tremendous odds to thrive after a career-ending spinal cord injury.
Situated steps away from Penn State’s historic Rec Hall, is Russ Rose. To an average passerby he’s a man on a bench. Right leg crossed, resting on the left knee with a newspaper outstretched and perhaps a cigar nearby.
Just a few days shy of Military Appreciation Day, there will already be one service member suited up on the sidelines — Marine Corporal Imannuel Iyke, who now suits up much differently than he did five years ago.
SOCIAL
2018 NFL Draft
Live coverage and copywriting for draft picks throughout the 2018 NFL draft, including No. 2 overall selection Saquon Barkley.
Channel Partner Custom Assets
Part of a three tiered campaign for channel partners. Tier three includes a customizable “packing list” suitable to the seasonality and products of each partner.
UGC PHOTO CONTEST
Transformed an email-only annual photo contest, into a UGC hashtag contest, which significantly increased both engagement and submission rates.