Services

CORE SERVICES

copywriting

Writing is my core service because it’s what I do best. From quick-hit social copy to longform, email to e-commerce, I have a wide variety of experience in multi-channel copywriting and content creation. A few area of expertise:

  • Landing pages

  • Newsletters

  • Emails (with subject lines)

  • Website messaging

  • Articles, blogs, thought leadership

  • Case studies

  • Ad copy (digital or print)

video

Whether you need scripting or storyboarding, on-camera or off-camera interviewing — I can help you tell your story.

 

social media management

There’s nothing worse than wasting your money on a social media expert to “write posts” without a strategy in place. If the word strategy just made you cringe — that’s okay. Instead of hapless social posts, think about beginning with measurable goals and then using your brand voice and a target audience to shape social posts. It makes more sense, right?

I’ll do all the research and deliver a strategy that either you, your staff or a freelancer can execute. It’s custom to your business too. 

WHY AM I QUALIFIED?

I have proven experience developing social media strategies that dramatically increase engagement and awareness. I also have experience managing and developing content for established accounts with more than 300,000 followers.

Content Strategy & DEVELOPMENT

consulting and auditing

You may have heard the phrase “content is king” but you have no idea where to start and even less time to do it yourself.

I’ll evaluate your current assets across all platforms. After auditing any current process you have in place, I’ll create a roadmap with detailed recommendations and a 3-month starter plan to get your content machine up and running.

STRATEGY AND MANAGEMENT

Perhaps you’re limited in resources and piling all of your content needs on one person. Or maybe you don’t have any resources.

I’ll evaluate all of your current assets and audit your process. I’ll design a roadmap with detailed recommendations for a content development process (workflow and integrated calendar). We’ll schedule a bi-weekly check in and you’ll receive weekly status updates and two to three new pieces of content per week.

Have a single campaign in mind? I’ll do all the persona research and development and deliver a planned campaign with a framework for implementation.

EDITING & Transcribing

It seems like everyone has a podcast these days, right? But are they getting the most out of it? A podcast may be an audio file but that doesn’t mean you can’t attract listeners through your website.

podcast transcribing

Based on the timing of your podcast, I’ll transcribe episodes and create a dedicated blog on your site to drive traffic through search engine rankings. Upgrade options include additional social copy or and email or newsletter additions. 

wHY AM I QUALIFIED?

I have experience conducting interviews with a wide variety of subjects including Emmy-award winning actors, NFL head coaches and first round NFL draft picks. I spent several years both conducting and transcribing interviews, turning them into web features and Q&As that drew thousands of views per post.

optimization

Maybe you have a lot of content but the quality isn’t there. I’ll take 12 pieces of your pre-written content, re-work them for SEO and user experience and include notes on how to multi-purpose your content.